Adrian Hands

Senior Director, Key Account Sales EMEA – Tripadvisor

As Senior Director, CPC Sales EMEA, Adrian is responsible for all eCommerce revenues for TripAdvisor’s Metasearch and Instant Book products coming from Online Travel Agencies (OTAs) and Hotel Chains based on our largest geographical region by revenue.

Adrian spent the first part of his career in media sales with Haymarket, the Guardian & Ziff Davis before switching to the technology sector working with a number of early stage digital businesses Saffron Digital, Breezetech and Ensighten.

He joined TripAdvisor in September 2011.

He is a sales professional with a clear track of success & specialize in delivering rapid, high revenue & profit growth for digital & technology businesses operating in Europe. He does this by building high performance sales teams that innovate and use data driven insights to win deals. His career started in advertising sales making 20 calls everyday and he has adapted that disciplined, data driven approach for the digital & tech sectors – which means a clear plan, good meeting preparation, the use of innovation & data to convince the buyer & diligent follow up with SalesForce.