november 30th & december 1st, at Fortezza da Basso (Florence)
9th edition of BTO – Buy Tourism Online ♥
BTO – Buy Tourism Online is the number one event for tourism and online technologies today. Now in its ninth year, its characteristic blend of scientific research and creativity continues to inspire its many visitors.
BTO – Buy Tourism Online was created in 2008 in order to bring together the tourism industry and the IT sector which has so deeply affected the workings of the industry. It has continued to grow ever since, and has now become the most awaited event not only for the hospitality industry but also for territorial promoters and online tourism marketing researcher. Each year, the BTO welcomes thousands of professionals from the public and private sector, eager to discover new market trends and the latest solutions in online tourism and travel marketing.
In 2014, BTO made a significant new addition to its team: Philip Wolf, founder of PhoCusWright® (a worldwide leading tourism research hub), having had previously taken part in BTO debates, became one of our “ambassadors” and contributors to this year’s edition.