Peter Verhoeven is Director General of Booking.com.
On the first day, we shall be discussing the driving forces behind the leading company in the world with Glenn Fogel whereas with Peter we shall be delving into the future changes and trends of what is considered to be the most influential company in the world of travel.
Indeed, Booking.com has become the Amazon of travel, the absolute game changer capable of steering customer choices.
«Stories from Italy about those who give importance to work. To beauty. To the future. Italians who put their hands and heart in what they do».
Vincenzo Moretti, sociologist, creator and author of #lavorobenfatto, stories from Italy about those who give importance to their work, who put passion and commitment into what they do, now for the first time in Florence.
Following the keynote speech, Vincenzo will be interviewed by Rodolfo Baggio from the Department of Policy Analysis and Public Management, Bocconi University.
I guess you all already know it but, in order to figure out how to get more reservations on the hotel website, you simply need to change the point of view as a traveller: let’s discover together why it is important to have a dynamic website which clearly shows the Unique Selling Points of the.. Read more »
Manage a request in less than 9 seconds (with conversion rates never seen before), set recalls and contextual upsells, advance and lube check-in and arrival requests from your guest, perfectly connected with your PMS and booking-one? Now is NICE and EASY. Product Presentation promoted by èditaRead more »
Travel & Tourism is a demanding and competitive market sector for countries, regions, cities and attractions.
For future success, Destination Marketing professionals need to embrace both the strategic and tactical integration of resources and creativity to succeed. Understanding how to leverage brand assets, content and prioritise channel marketing resources is critical for success as the time from ‘looking to booking’ decreases for consumers as potential visitors.
Likewise, building a long term brand strategy requires investment beyond pure advertising or PR campaigns. Join a session presented by Christopher Nurko, Global Chairman of FutureBrand who will share insights and best practice tips on how to plan for success in destination marketing.
Sharing results from a recent study on U.S. State Branding research as well as building upon 8+ years of Country Branding investigation, Chris will help attendees understand the ideal formula for approaching their brand challenges.
The slot offers a discussion on sustainability and tourism with:
A “protagonist of the system”, ENEL, which illustrates its own particular WHY!, the future mapped out between sustainable mobility, green economy, the Internet of things, enhanced efficiency and Human Capital.
The viewpoint of Legambiente, as a stakeholder
The San Pietro di Positano *****L hotel, for its sustainable growth strategy, also and above all in a WHY! key. The person responsible for designing interiors, defining solutions and assessing the performance of the entire catering cycle of the hospitality structure contributes to the Kitchen Designer slot.
The last 10 minutes are assigned to Francesco Palumbo, General Manager of the Central Department of Tourism, reporting to the Ministry of Cultural Heritage and Tourism (MiBACT).
It will be his task to link up the contribution of this slot to any action steps laid down in the Strategic Plan for the Development of Tourism 2017-2022.
Talkbackers Aurelio Sarno, Responsabile offerte luce e gas Enel Energia Dianamaria Pacchioni, Enel innovation & new business manager for the Italian market SebastianoVenneri, Legambiente Andrea Viacava Kitchen Designer, the person who has designed the interiors, defined the solutions, assessed the performance of the entire catering cycle at Il San Pietro di Positano *****l
Conclusione Francesco Palumbo, General Manager of the Central Department of Tourism, reporting to the Ministry of Cultural Heritage and Tourism (MiBACT)
Moderator Robert Piattelli co-founder BTO Educational
The goal of this presentation is to help attendees improve their hotel’s performance through an understanding of the current hotel distribution landscape, with its key players, its challenges, as well as the necessary tools to maximise the opportunities. Product Presentation promoted by SiteminderRead more »
Do you ever feel like you could do more with your hotel? No problem, during our workshop you will find out how to optimize your resources and get better results… with a bank robbery! Don’t worry, it’s not a real bank robbery (maybe…), it’s an innovative method and an interactive way to learn useful techniques.. Read more »
Savvy hoteliers realize that they are in the expectation management business, with each individual traveler looking for a different experience. In today’s competitive hotel marketplace, the key to success is finding a way to exceed guest’s expectations. Join this discussion to hear how leading organizations are leveraging Guest Intelligence to delight and surprise their guests,.. Read more »
What kind of business culture is there in the company that is transforming the hospitality industry?
Mark Levy is an HR executive in the company that is revolutionizing everything. Through an interview by Philip Wolf, we’ll be getting some perspective on the guiding beliefs and ethical principles that day by day steer Airbnb towards market leadership.
Interview Roberta Milano ENIT – Agenzia Nazionale per il Turismo Gianni Bastianelli ENIT – Agenzia Nazionale per il Turismo Giancarlo Carniani Director BTO 2016 Renato Andreoletti Hotel Domani Alberto Crepaldi Il Fatto Quotidiano
The best payment is the payment you don’t have to think about-well, as long as your bank accounts balance is fine.How should future travel payment be designed? Scenario thinking might be the only way to find an effective and successful way through themanifold opportunities that come along with the disruptive change that is caused by.. Read more »
In Italy Open Air tourism includes nearly 2,700 companies, 20k jobs and a capacity of over 1 million 400k beds, for an annual turnover of approximately 3 billion euro, considering all related industries. This market segment is expanding rapidly. It deals every day with increasingly demanding and diversified targets and offers sophisticated accommodation options, which.. Read more »
Who better than Ryanair to discuss why having a strong driving force is key.
Despite the criticism and everybody saying it was losing ground, Ryanair never gave up on its core vision.
Ryanair is essential to the implementation of change in so many different areas in the tourism industry. It has become a crucial element to the development of new tourist destinations thanks to the powerful message behind it, as defined by its founder Mr. O’Leary.
We simply had to have Ryanair with us at this year’s BTO – Buy Tourism Online.
The final panel at BTO 2016 will look into the manifest for next year’s edition.
Riccardo Staglianò has penned an essential book entitled “If I were you” on the imminent Industrial Revolution 4.0 and its aftereffects. And travel won’t be immune to it: self-driving/ flying cars and planes, virtual reality applied not only to selling techniques and automated call centres.
“The cheaper cars becomes, the more expensive people are. Printing a newspaper used to be an expensive matter, so paying journalists to fill in the pages felt like a natural expense to make. In an age where news is free, it seems unreasonable for someone to ask to be paid. Think about it. Let’s all think about it, because once we really understand this, our take on the world of technology will never be the same.”
With the scientific contribution of Coop Culture, the closing considerations made in the Italian Main Hall of BTO 2016 provide food for thought on what innovative uses can be made of our cultural heritage also, and above all, in the way it addresses the market, comprising that of tourism.
The person at the centre of everything and how innovation can leverage the great opportunity to throw greater light on the artistic and cultural heritage here in Italy.
Between new frontiers, WHY! Human Capital, Strategic Plans.