All the events


Use the filters for the advanced search of events

Time Slots

Event Types




Sysdat Turismo: CRM

Customer Relation Management, Known as CRM, is an approach to manage and improve business relationship with customers. For a lodging service as Hotel establishment, interact with the current and potential future customers, analyze-data about customers’ history and focusing on customer retention through CRM is the way to drive sales growth. Strategies and professional training provided.. Read more »

FCVB: WHY! The importance of being a private company for working with Institutions

Florence Convention and Visitors Bureau has chosen a model of governance which created a virtuous system of collaboration between tourism operators and local Institutions. The story of a DMO: from MICE to wedding and leisure, from public to private. Finally, the preview of a unique platform in Italy which presents and sells the entire tourism.. Read more »


Micros Oracle: Millennials and Hospitality: A Redefinition of Service

2 Billion Millennials Globally: What Do They Want From Hospitality Operators? The millennial generation is larger than baby boomers or Gen X. Learn how you can win the business of this unique group of individuals by:– Tailoring your offerings to align with millennials’ different technology preferences– Offering the perfect balance of mobile technology and personalized.. Read more »


WHY! Revenue management is still so important

In English [with simultaneous translation]

The Internet has been a colossal opportunity for the world of Revenue Management in the past 20 years.

Never has understanding and adjusting pricing strategies been as vital. Revenue Management has also undergone great changes, developing increasingly sophisticated systems, less connected to the past and increasingly geared towards processing a huge quantity of data.

We’ll be discussing where revenue companies are heading and why.

Read more »

Nathaniel Green Duetto

Andrew Morsi eRevMax
Paul Van Meerendonk IDeaS a sas company

Giancarlo Carniani Director BTO 2016

  • youtube

Nozio Business: Do you get very few direct bookings? Maybe you’re missing something!

Do you have a website with a booking engine, but the travel intermediaries are still taking the cake? Are you investing in expensive advertising campaigns without having them generate the bookings you’d expect? If the answer to these questions is “Yes”, then your strategy or the tools you use to apply it are not enough!.. Read more »


Why mobiles are no longer necessary for making phone calls!

The purchasing experiences of Italian consumers with regard to smartphones, desktops, office, home, online agencies and travel advisors.

Why! m-Commerce?

Read more »

Daniele Beccari Criteo
Pietro Ferraris
Angelo Meregalli PayPal
Antonella Vecchio Sabre

Paola Baldacci giornalista

  • youtube

HotelCube: Don’t wait to discover from reviews what your customers wish: find it out first with the Business Intelligence

Don’t wait to discover from reviews what your customers wish: find it out first with the Business Intelligence. Why should the customers join our hotel? Why should the customers return in our hotel, if they already stayed with us? It’s their choose, but it’s our ability to influence their decision, who makes the difference. Do.. Read more »


WHY! Business travel is still alive

In English [with simultaneous translation]

The world of business travel has profoundly changed and is becoming increasingly integrated.

The online world has indeed revolutionized the way many important companies work, with innovation and service integration becoming the main driving forces.

Not even GDS providers were immune but despite the dim forecasts of recent years, they remain major market players.

Read more »

Keynote Speaker
Pedro Valades TravelCLICK

Flavio Ghiringhelli HRS – The Hotel Portal

BTO 2016 | WHY! Business travel is still alive

  • youtube
  • flickr

BookAssist: Inside the mind of a traveller: 7 reasons why he (doesn’t) book a room in our website

I guess you all already know it but, in order to figure out how to get more reservations on the hotel website, you simply need to change the point of view as a traveller: let’s discover together why it is important to have a dynamic website which clearly shows the Unique Selling Points of the.. Read more »


Siteminder: Understanding the hotel distribution landscape to improve the performance of your hotel

The goal of this presentation is to help attendees improve their hotel’s performance through an understanding of the current hotel distribution landscape, with its key players, its challenges, as well as the necessary tools to maximise the opportunities. Product Presentation promoted by SiteminderRead more »

CLEVER Coaching & Training: Bank Robbery! Tools and strategies to increase your hotel’s performances

Do you ever feel like you could do more with your hotel? No problem, during our workshop you will find out how to optimize your resources and get better results… with a bank robbery! Don’t worry, it’s not a real bank robbery (maybe…), it’s an innovative method and an interactive way to learn useful techniques.. Read more »

ReviewPro: Guest Intelligence, an unprecedented opportunity for hospitality professionals

Savvy hoteliers realize that they are in the expectation management business, with each individual traveler looking for a different experience. In today’s competitive hotel marketplace, the key to success is finding a way to exceed guest’s expectations. Join this discussion to hear how leading organizations are leveraging Guest Intelligence to delight and surprise their guests,.. Read more »


WHY! Selling ancillary direct will be the future

In English [with simultaneous translation]

The future also lies in the development of ancillary services.

We’ll be discussing whether there’s still space for independent companies as recent years have seen multiple players emerge with increasingly successful and diverse selling strategies.

Read more »

Keynote Speaker
Ecaterina Paun Protel hotelsoftware

Serena Viscovo Viator
Claudio Bellinzona Musement

  • youtube

POD.CAMP by reMedia: why! We make camping smarter!

In Italy Open Air tourism includes nearly 2,700 companies, 20k jobs and a capacity of over 1 million 400k beds, for an annual turnover of approximately 3 billion euro, considering all related industries. This market segment is expanding rapidly. It deals every day with increasingly demanding and diversified targets and offers sophisticated accommodation options, which.. Read more »