“…But there may still be space to talk about quality. Quality in terms of offer, customer relationship, loyalty, long-term strategies, sharing real-life experiences that go beyond heavily marketed and disingenuous storytelling. Our aim is to make real connections with the many people who each year visit this country, whatever the circumstances may be…..”
Short keynote with a presentation of the main themes of BTO 2016
Opening
Giancarlo Carniani Director BTO 2016
Philip Wolf Ambassador BTO 2016
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Glenn Fogel is a board member of one of the biggest travel and brokerage companies in the world.
We’d love to uncover the secrets behind the impressive success and exponential growth his company has developed over the years notably through the acquisition of other major brands.
Keynote Speaker
Glenn Fogel The Priceline Group
Interviewer
Philip Wolf Ambassador BTO 2016
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Emilio Casalini – Author of “Rifondata sulla Bellezza” (Refounded on Beauty), publisher and journalist – has come up with a particularly ‘WHY’ topic for BTO 2016!
The guest is a most unusual personage: the “mad” notary Andrea Bartoli.
At Favara in Agrigento province, they are trying to create a better piece of world, a small Community engaged in inventing new ways of thinking and living.
Farm Cultural Park is an Independent Cultural Centre: here art and culture are the noble tools employed to give the City of Favara a new identity and dimension for the future.
Keynote Speaker
Andrea Bartoli Farm Cultural Park
Emilio Casalini Journalist
If there’s a company than can boast of having the biggest and most visited travel website, it’s without a doubt TripAdvisor.
A few years ago we had the pleasure of interviewing the website’s founder Stephen Kaufer here at BTO, but this time we want to know more about the strategies and conditions that have led to this extraordinary TripAdvisor phenomenon and its winning business model.
Keynote Speaker
Adrian Hands TripAdvisor
Talkback
Michael Menzel TrustYou
Giulia Eremita BTO 2016
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What form of tourism is most suited to Italy: tourists or travellers?
Tradition or industry?
Mainstream or niche markets?
An expert operating in the tourist industry and a great polemist exchange ideas in an attempt to imagine the future of Italian tourism.
Interviewer
Edoardo Colombo Poste Italiane S.p.A.
Interview
Mauro Santinato TeamWork
Antonio Pezzano Public Policy enterpreneur
Innovation arises through a collaboration with every member of the system: from 365 to The Floating Piers, the key to successful projects is participation. We’re talking about it with the territories inLombardia. Product Presentation promoted by Explora.Read more »
Customer Relation Management, Known as CRM, is an approach to manage and improve business relationship with customers. For a lodging service as Hotel establishment, interact with the current and potential future customers, analyze-data about customers’ history and focusing on customer retention through CRM is the way to drive sales growth. Strategies and professional training provided.. Read more »
Great changes are taking place in the world of hospitality.
Market destructors such as Airbnb have forced the hotel industry to rethink its offer. With the view to maintain dominance in the world of hospitality, new brands and ideas have emerged.
It is however undoubtable that megamergers (Marriott-Starwood) and buyouts forebode a whole new landscape.
We’re going to talk about how to develop alternative ideas through two emerging brands: ‘The Student Hotel’ and ‘Room Mate’.
An open discussion with the distinguished manager Elena David of UNA Hotels & Resort will follow.
Keynote Speaker
Frank Uffen The Student Hotel
Roberto Sanchez Room Mate Hotels
Talkback
Elena David UNA Hotels & Resort
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The great battle to include pizza in UNESCO’s intangible cultural heritage list gives rise to a debate on stereotypes with Alfonso Pecoraro Scanio and the Director of the Uffizi Gallery Eike Schmidt, moderated by Anna Paola Concia.
In the background, a comparison with Germany.
Keynote Speaker
Alfonso Pecoraro Scanio Fondazione UniVerde
Moderator
Anna Paola Concia Italienische Handelskammer für Deutschland
Starting from the first years of adoption of Wi-Fi systems within the hospitality industry, hoteliers experienced the growth in the demand for Wi-Fi Internet access in different ways: the initial excitement for a new revenue source has been quickly replaced by the disappointment caused by having to offer the service for free, still forced to.. Read more »
Florence Convention and Visitors Bureau has chosen a model of governance which created a virtuous system of collaboration between tourism operators and local Institutions. The story of a DMO: from MICE to wedding and leisure, from public to private. Finally, the preview of a unique platform in Italy which presents and sells the entire tourism.. Read more »
Would you like to know how to increase your conversion on the GDS’s? Come and join our presentation, we will share worldwide and local market GDS’s statistics and trends as well as discussing Best Practices to optimize your presence on these channels.Read more »
Twenty years have passed since the first Expedia team emerged from within Microsoft.
Today it is one of the strongest online tourism brands, with one of the highest capitalization rates in the world and a very diverse range of products.
Expedia is a company that has been built gradually, through acquisitions and divestures.
Uncovering the story behind Expedia’s success is bound to captivate us all.
Keynote Speaker
Walter Lo Faro Expedia
Interviewer
Philip Wolf Ambassador BTO 2016
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According to many observers, the term ‘Sharing Economy’ is inappropriate.
Cristina Pagetti, country manager Italy for Homeexchange.com, has written a book on house swapping, an authentic way to share experiences, so over to her for the keynote speech.
The debate will also touch on this business model with two global giants of home sharing.
Keynote
Cristina Pagetti HomeExchange.com
Marcello Mastioni HomeAway
Giancarlo Carniani BTO 2016
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Practical advices to increase direct bookings and to reduce distribution costs.Read more »
2 Billion Millennials Globally: What Do They Want From Hospitality Operators? The millennial generation is larger than baby boomers or Gen X. Learn how you can win the business of this unique group of individuals by:– Tailoring your offerings to align with millennials’ different technology preferences– Offering the perfect balance of mobile technology and personalized.. Read more »
The keynote offered by Matteo Stifanelli, Country Manager Italy, describes all the latest novelties arising from the recent Los Angeles Airbnb Open event put on by the company that is transforming the concept of tourism.
The Internet has been a colossal opportunity for the world of Revenue Management in the past 20 years.
Never has understanding and adjusting pricing strategies been as vital. Revenue Management has also undergone great changes, developing increasingly sophisticated systems, less connected to the past and increasingly geared towards processing a huge quantity of data.
We’ll be discussing where revenue companies are heading and why.
Keynote
Nathaniel Green Duetto
Talkbacker
Andrew Morsi eRevMax
Paul Van Meerendonk IDeaS a sas company
Moderator
Giancarlo Carniani Director BTO 2016
Gaming seems to be the last frontier of culture, or rather, the last launching pad for projecting state of the art of culture and tourism towards an imaginative and exciting future.
But is this really the case? The gaming industry, especially that of videogames, manages to faithfully reflect the twofold reality of cultural and creative industries.
On one hand, it presents all the sexy aspects of culture while, on the other, it has to be borne in mind that the videogame industry is well structured to respond to specific market dynamics.
This item will be given over to analysing the phenomenon from these two different viewpoints, in an attempt to identify potential and tangible developments not only in the relationship between territory and gaming, but also in terms of local employment opportunities provided by the videogame industry.
Introduction
Stefano Monti Monti & Taft
Keynote Speaker
Fabio Viola TuoMuseo
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We present the first scientific research dedicated to the discovery of the emotions felt by travelers who book online. We have analyzed for 6 months brain waves of over 100 travelers to increase the conversion and direct sales. The purpose of the research is WHY! What happens in the brain of a traveler while surfing.. Read more »
Do you have a website with a booking engine, but the travel intermediaries are still taking the cake? Are you investing in expensive advertising campaigns without having them generate the bookings you’d expect? If the answer to these questions is “Yes”, then your strategy or the tools you use to apply it are not enough!.. Read more »
Keynote Speaker
Javier Delgado Muerza Google
Talkbacker
Giancarlo Carniani Director BTO 2016
Interviewer
Martin Cowen TNOOZ
The purchasing experiences of Italian consumers with regard to smartphones, desktops, office, home, online agencies and travel advisors.
Why! m-Commerce?
Talkbacker
Daniele Beccari Criteo
Pietro Ferraris Lastminute.com
Angelo Meregalli PayPal
Antonella Vecchio Sabre
Moderator
Paola Baldacci giornalista
How to manage hidden needs of your guests, push them to tell you their experiences and share reviews to growth your incomes without human activities with marketing automation tools. Product Presentation promoted by Spotty Wi-FiRead more »
Strategies and tools to protect your official site competitiveness. Product Presentation promoted by Paraty Tech.Read more »
A deeper look into one of the ‘home rental’ market’s emerging players, Onefinestay.
Recently acquired by Accor, Onefinestay has been introduced as an innovative business model and has been one of the first to seriously deal with supplying “services” to apartments as well as open its activity segment to business travel.
Keynote
Keyvan Nilforoushan Onefinestay
Talkbacker
Giancarlo Carniani Director BTO 2016
Giulia Eremita Ambassador BTO 2016
“Smart” seems to be a trendy adjective at the moment: smart buildings, smart factories, smart phones, smart cities, smart destinations, smart tourism, etcetera.
But when you take a closer look at articles, debates and projects, you discover there is a lot of talk about the technological aspects and not much more.
Does smart just mean digital, or digitalized?
Or is there more to it, maybe something more important on which to create “smartness” to ensure genuine efficacy?
We shall be discussing this topic with those who, for some time now, have been actively engaged in cities, technologies and ways to improve the life quality of city dwellers and visitors.
Keynote Speaker
Grazia Concilio Politecnico di Milano
Marco Piastra Università di Pavia
Ilaria Vitellio Mappi[NA]
Moderator
Rodolfo Baggio Università Bocconi
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Don’t wait to discover from reviews what your customers wish: find it out first with the Business Intelligence. Why should the customers join our hotel? Why should the customers return in our hotel, if they already stayed with us? It’s their choose, but it’s our ability to influence their decision, who makes the difference. Do.. Read more »
Hoxell is an innovative work system for excellence in hospitality standards. It combines software and people to improve guest satisfaction and grow customer loyalty through staff empowerment. Perfectly interfaced with your PMS, our platform enables a deep interaction between a hotel’s guests and staff, providing outstanding customer service by constantly engaging with them at multiple.. Read more »
Product Presentation promossa da FastBookingRead more »
The world of business travel has profoundly changed and is becoming increasingly integrated.
The online world has indeed revolutionized the way many important companies work, with innovation and service integration becoming the main driving forces.
Not even GDS providers were immune but despite the dim forecasts of recent years, they remain major market players.
Keynote Speaker
Pedro Valades TravelCLICK
Talkbacker
Flavio Ghiringhelli HRS – The Hotel Portal
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Michil Costa is visiting Florence for the first time.
With his family, Michil Costa runs the Hotel La Perla of Corvara (the first hotel in South Tyrol to join the prestigious Leading Hotels of the World chain) and the Berghotel Ladinia.
Michil Costa is an extraordinary hotelier, an extraordinary man and an extraordinary personage. His motto is “We create wellbeing mindfully by giving value to people, because caring for others is a pleasure”. He will be explaining the huge ‘Why’ factor animating his company and his team, with the dignity of people, sustainability, social equity, democratic co-management and transparency. Make sure you don’t miss his talk.
Following the keynote speech, Michil will be interviewed by Mauro Santinato, Chairman of Teamwork.
Keynote Speaker
Michil Costa Hotel La Perla
Interviewer
Mauro Santinato Teamwork
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