WHY! We became world’s biggest travelsite, Tripadvisor
In English [with simultaneous translation]
If there’s a company than can boast of having the biggest and most visited travel website, it’s without a doubt TripAdvisor.
A few years ago we had the pleasure of interviewing the website’s founder Stephen Kaufer here at BTO, but this time we want to know more about the strategies and conditions that have led to this extraordinary TripAdvisor phenomenon and its winning business model.