If there’s a company than can boast of having the biggest and most visited travel website, it’s without a doubt TripAdvisor.
A few years ago we had the pleasure of interviewing the website’s founder Stephen Kaufer here at BTO, but this time we want to know more about the strategies and conditions that have led to this extraordinary TripAdvisor phenomenon and its winning business model.
The great battle to include pizza in UNESCO’s intangible cultural heritage list gives rise to a debate on stereotypes with Alfonso Pecoraro Scanio and the Director of the Uffizi Gallery Eike Schmidt, moderated by Anna Paola Concia.
The keynote offered by Matteo Stifanelli, Country Manager Italy, describes all the latest novelties arising from the recent Los Angeles Airbnb Open event put on by the company that is transforming the concept of tourism.
The Internet has been a colossal opportunity for the world of Revenue Management in the past 20 years.
Never has understanding and adjusting pricing strategies been as vital. Revenue Management has also undergone great changes, developing increasingly sophisticated systems, less connected to the past and increasingly geared towards processing a huge quantity of data.
We’ll be discussing where revenue companies are heading and why.
Gaming seems to be the last frontier of culture, or rather, the last launching pad for projecting state of the art of culture and tourism towards an imaginative and exciting future.
But is this really the case? The gaming industry, especially that of videogames, manages to faithfully reflect the twofold reality of cultural and creative industries.
On one hand, it presents all the sexy aspects of culture while, on the other, it has to be borne in mind that the videogame industry is well structured to respond to specific market dynamics.
This item will be given over to analysing the phenomenon from these two different viewpoints, in an attempt to identify potential and tangible developments not only in the relationship between territory and gaming, but also in terms of local employment opportunities provided by the videogame industry.
A deeper look into one of the ‘home rental’ market’s emerging players, Onefinestay.
Recently acquired by Accor, Onefinestay has been introduced as an innovative business model and has been one of the first to seriously deal with supplying “services” to apartments as well as open its activity segment to business travel.
Michil Costa is visiting Florence for the first time.
With his family, Michil Costa runs the Hotel La Perla of Corvara (the first hotel in South Tyrol to join the prestigious Leading Hotels of the World chain) and the Berghotel Ladinia.
Michil Costa is an extraordinary hotelier, an extraordinary man and an extraordinary personage. His motto is “We create wellbeing mindfully by giving value to people, because caring for others is a pleasure”. He will be explaining the huge ‘Why’ factor animating his company and his team, with the dignity of people, sustainability, social equity, democratic co-management and transparency. Make sure you don’t miss his talk.
Following the keynote speech, Michil will be interviewed by Mauro Santinato, Chairman of Teamwork.
Peter Verhoeven is Director General of Booking.com.
On the first day, we shall be discussing the driving forces behind the leading company in the world with Glenn Fogel whereas with Peter we shall be delving into the future changes and trends of what is considered to be the most influential company in the world of travel.
Indeed, Booking.com has become the Amazon of travel, the absolute game changer capable of steering customer choices.
«Stories from Italy about those who give importance to work. To beauty. To the future. Italians who put their hands and heart in what they do».
Vincenzo Moretti, sociologist, creator and author of #lavorobenfatto, stories from Italy about those who give importance to their work, who put passion and commitment into what they do, now for the first time in Florence.
Following the keynote speech, Vincenzo will be interviewed by Rodolfo Baggio from the Department of Policy Analysis and Public Management, Bocconi University.
Travel & Tourism is a demanding and competitive market sector for countries, regions, cities and attractions.
For future success, Destination Marketing professionals need to embrace both the strategic and tactical integration of resources and creativity to succeed. Understanding how to leverage brand assets, content and prioritise channel marketing resources is critical for success as the time from ‘looking to booking’ decreases for consumers as potential visitors.
Likewise, building a long term brand strategy requires investment beyond pure advertising or PR campaigns. Join a session presented by Christopher Nurko, Global Chairman of FutureBrand who will share insights and best practice tips on how to plan for success in destination marketing.
Sharing results from a recent study on U.S. State Branding research as well as building upon 8+ years of Country Branding investigation, Chris will help attendees understand the ideal formula for approaching their brand challenges.
The slot offers a discussion on sustainability and tourism with:
A “protagonist of the system”, ENEL, which illustrates its own particular WHY!, the future mapped out between sustainable mobility, green economy, the Internet of things, enhanced efficiency and Human Capital.
The viewpoint of Legambiente, as a stakeholder
The San Pietro di Positano *****L hotel, for its sustainable growth strategy, also and above all in a WHY! key. The person responsible for designing interiors, defining solutions and assessing the performance of the entire catering cycle of the hospitality structure contributes to the Kitchen Designer slot.
The last 10 minutes are assigned to Francesco Palumbo, General Manager of the Central Department of Tourism, reporting to the Ministry of Cultural Heritage and Tourism (MiBACT).
It will be his task to link up the contribution of this slot to any action steps laid down in the Strategic Plan for the Development of Tourism 2017-2022.
Talkbackers Aurelio Sarno, Responsabile offerte luce e gas Enel Energia Dianamaria Pacchioni, Enel innovation & new business manager for the Italian market SebastianoVenneri, Legambiente Andrea Viacava Kitchen Designer, the person who has designed the interiors, defined the solutions, assessed the performance of the entire catering cycle at Il San Pietro di Positano *****l
Conclusione Francesco Palumbo, General Manager of the Central Department of Tourism, reporting to the Ministry of Cultural Heritage and Tourism (MiBACT)
Moderator Robert Piattelli co-founder BTO Educational
What kind of business culture is there in the company that is transforming the hospitality industry?
Mark Levy is an HR executive in the company that is revolutionizing everything. Through an interview by Philip Wolf, we’ll be getting some perspective on the guiding beliefs and ethical principles that day by day steer Airbnb towards market leadership.
Interview Roberta Milano ENIT – Agenzia Nazionale per il Turismo Gianni Bastianelli ENIT – Agenzia Nazionale per il Turismo Giancarlo Carniani Director BTO 2016 Renato Andreoletti Hotel Domani Alberto Crepaldi Il Fatto Quotidiano
Who better than Ryanair to discuss why having a strong driving force is key.
Despite the criticism and everybody saying it was losing ground, Ryanair never gave up on its core vision.
Ryanair is essential to the implementation of change in so many different areas in the tourism industry. It has become a crucial element to the development of new tourist destinations thanks to the powerful message behind it, as defined by its founder Mr. O’Leary.
We simply had to have Ryanair with us at this year’s BTO – Buy Tourism Online.
The final panel at BTO 2016 will look into the manifest for next year’s edition.
Riccardo Staglianò has penned an essential book entitled “If I were you” on the imminent Industrial Revolution 4.0 and its aftereffects. And travel won’t be immune to it: self-driving/ flying cars and planes, virtual reality applied not only to selling techniques and automated call centres.
“The cheaper cars becomes, the more expensive people are. Printing a newspaper used to be an expensive matter, so paying journalists to fill in the pages felt like a natural expense to make. In an age where news is free, it seems unreasonable for someone to ask to be paid. Think about it. Let’s all think about it, because once we really understand this, our take on the world of technology will never be the same.”
With the scientific contribution of Coop Culture, the closing considerations made in the Italian Main Hall of BTO 2016 provide food for thought on what innovative uses can be made of our cultural heritage also, and above all, in the way it addresses the market, comprising that of tourism.
The person at the centre of everything and how innovation can leverage the great opportunity to throw greater light on the artistic and cultural heritage here in Italy.
Between new frontiers, WHY! Human Capital, Strategic Plans.