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WHY! Hoteliers need to be different

In English [with simultaneous translation]

Great changes are taking place in the world of hospitality.

Market destructors such as Airbnb have forced the hotel industry to rethink its offer. With the view to maintain dominance in the world of hospitality, new brands and ideas have emerged.

It is however undoubtable that megamergers (Marriott-Starwood) and buyouts forebode a whole new landscape.

We’re going to talk about how to develop alternative ideas through two emerging brands: ‘The Student Hotel’ and ‘Room Mate’.

An open discussion with the distinguished manager Elena David of UNA Hotels & Resort will follow.

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Keynote Speaker
Frank Uffen The Student Hotel
Roberto Sanchez Room Mate Hotels

Elena David UNA Hotels & Resort

BTO 2016 | Hoteliers need to be different

  • youtube
  • flickr

WHY! We plan to be the most advanced travel company,

In English [with simultaneous translation]

Peter Verhoeven is Director General of

On the first day, we shall be discussing the driving forces behind the leading company in the world with Glenn Fogel whereas with Peter we shall be delving into the future changes and trends of what is considered to be the most influential company in the world of travel.

Indeed, has become the Amazon of travel, the absolute game changer capable of steering customer choices.

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Keynote Speech
Peter Verhoven

Helena Egan TripAdvisor

Giancarlo Carniani Director BTO 2016

  • youtube

WHY! Ryanair is not only a low cost carrier

In English [with simultaneous translation]

Who better than Ryanair to discuss why having a strong driving force is key.

Despite the criticism and everybody saying it was losing ground, Ryanair never gave up on its core vision.

Ryanair is essential to the implementation of change in so many different areas in the tourism industry. It has become a crucial element to the development of new tourist destinations thanks to the powerful message behind it, as defined by its founder Mr. O’Leary.

We simply had to have Ryanair with us at this year’s BTO – Buy Tourism Online.

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Keynote Speaker
John Alborante Ryanair

Giancarlo Carniani BTO 2016

  • youtube