Who better than Ryanair to discuss why having a strong driving force is key.

Despite the criticism and everybody saying it was losing ground, Ryanair never gave up on its core vision.

Ryanair is essential to the implementation of change in so many different areas in the tourism industry. It has become a crucial element to the development of new tourist destinations thanks to the powerful message behind it, as defined by its founder Mr. O’Leary.

We simply had to have Ryanair with us at this year’s BTO – Buy Tourism Online.