Roberto Sanchez

Brand Director & Corporate Strategy – Room Mate Hotels

Roberto Sánchez Simón has been linked to the advertising sector in his entire career.

After his work on the advertising agency FCB / TAPSA, where Roberto led the advertising strategy of clients such as CEPSA, IBERIA, AVE or McCain, among others, he joined GREY GROUP, one of the largest advertising companies of the world, as Clients Services Director in 2003.

His good work and expertise in the sector led him to become the company’s General Manager in 2009, being the main responsible for clients such as Procter & Gamble, GSK, Orangina / Schweppes or Room Mate Hotels.

He became part of Room Mate Hotels in 2016, as Chief Strategy Officer (CSO), General Director of Brands and Marketing.