WHY! Should we still need or not a soft brand
In English [with simultaneous translation]
What should the next step be for independent hotels, still so prevalent in our country?
A world of possibilities is opening up, from big chains to franchising, to soft brands or local representatives.
By whom should you chose to be distributed? Is there still a reason to go solo?
Keynote
Brian McCabe JDB Fine Hotels & Resorts
Talkbacker
Renzo Iorio Accor Italia
Giovanna Manzi Best Western Italia
Moderator
Philip Wolf BTO 2016
Giancarlo Carniani BTO 2016
