WHY! Should we still need or not a soft brand

In English [with simultaneous translation]

What should the next step be for independent hotels, still so prevalent in our country?

A world of possibilities is opening up, from big chains to franchising, to soft brands or local representatives.

By whom should you chose to be distributed? Is there still a reason to go solo?

Brian McCabe JDB Fine Hotels & Resorts

Renzo Iorio Accor Italia
Giovanna Manzi Best Western Italia

Philip Wolf BTO 2016
Giancarlo Carniani BTO 2016

All the events of December 1st [Day Two]