In Italian

“…But there may still be space to talk about quality. Quality in terms of offer, customer relationship, loyalty, long-term strategies, sharing real-life experiences that go beyond heavily marketed and disingenuous storytelling. Our aim is to make real connections with the many people who each year visit this country, whatever the circumstances may be…..”

Paolo Iabichino aka Iabicus – Group Ogilvy & Mather Italy 

BTO 2016 |  WHY! | Paolo Iabichino aka iabicus

Photos on Flickr by BTO 2016 

All the events of November 30th [Day One]