FCVB: WHY! The importance of being a private company for working with Institutions

Florence Convention and Visitors Bureau has chosen a model of governance which created a virtuous system of collaboration between tourism operators and local Institutions.

The story of a DMO: from MICE to wedding and leisure, from public to private.

Finally, the preview of a unique platform in Italy which presents and sells the entire tourism offer of the city with the aim to govern the flows and attract quality tourism.

Product Presentation promoted by Firenze Convention & Visitors Bureau

Keynote Speaker
Carlotta Ferrari Direttore Firenze Convention & Visitors Bureau

All the events of November 30th [Day One]